This World Cup Domestic Violence PSA Will Haunt You

Created by Tender Education and Arts as part of their #StandUpWorldCup campaign, the video features a woman cheering for England during a match. That’s when things take a dark turn. In case you’re wondering, the 38 percent quoted in the video comes from this Lancaster University study:

The study found two statistically significant trends. First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament.

Kind of an easy thing to forget amid all the cheering and fanfare.