Things I Learned About Rich People From the Goop Pop-Up ShopTracy Moore 5/06/14 4:15pmFiled to: gooppop upbrentwood country martrich peoplerich things33213EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThis week, Gwyneth Paltrow, but more likely the people who work for her, launched a six-day Goop pop-up in Los Angeles in the tony 'hood of Brentwood. It was all the things you'd expect exactly at the correct place in the universe where you would most expect it. I asked a friend to meet me and drove 5.7 miles to check it out.AdvertisementI'd never been to the Brentwood Country Mart. But it looks a lot like the Malibu Country Mart, which also traffics in the affluent rustic vibe, where everything feels clean, breezy, minimalist and bespoke, while also vaguely outdoorsy. The people wandering around were thin, mostly white, aging but well preserved midday shoppers who all intuitively understood they should be wearing either the exact same yoga clothes or the exact same extremely expensive casual wear.This is the hallway leading to Goop. Goop's door is the most open door on the far right, which probably means something.Goop itself fit right in to the existing Brentwood Country Mart vibe. Is that because the Brentwood Country Mart is already Goopy, or because Goop is the Brentwood Country Mart on the page, or because Goop is all things to all (rich white) people?Things I learned about rich people from browsing the Goop store:AdvertisementA lot of things cost about $250.Like these purses:A splash of color is permitted, but only a splash.AdvertisementSponsoredEverything was very neutral or nautical in beige, gray, black, navy, or white. Every now and then something was red or had a splash of orange, but only every now and then, because taste.There are two modes to exist in: Casual and formal.You're definitely supposed to know how to pair these things.Rich people know how to space things the correct amount of space apart.Somehow everything was spaced the right amount of distance apart. I don't know what that distance is or how all the rich people know what it is but they do, because every store in the place had this spacing.There's always something that costs a lot that doesn't make sense.The most expensive thing in the joint may have been the gray couch for $7000, but I'm talking about a different kind of pointless expense. Like this Michael Kors sweater was $950.