For those looking for love in a place free of melanin, there’s a new dating website strictly for Caucasians. It’s called WhereWhitePeopleMeet.com.

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According to Fox 13, residents in Utah’s West Valley City were surprised to see a giant billboard advertising the website, which describes itself as having been developed “as an alternative to the other dating websites that cater to certain groups.” Despite its name, the site states that anyone can join regardless of race, as long as they are at least 18 and agree to their rules and regulations. On Twitter, the company points out other niche sites that cater to specific races. One reply reads, “We created our site as an alternative to other websites that cater to any race, creed, or religion. Such as @BlackPeopleMeet.”

From the website’s About Us page:

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I am sure some of you are wondering about the concept and need for a dating website titled “Where White People Meet.Com”. Our answer to that would be why not? There are various dating websites that promote and cater to just about every origin, race, religion and lifestyle out there. So again, why not “Where White People Meet.Com”?

The membership count, which is now at 700, appears to have doubled within a day. They let members search by age, body type and ethnicity, but do not allow same-sex relationship search. The Salt Lake Tribune reports that extramarital connections do not appear to be prohibited as one user — whose profile showed a person in blackface — was listed as “married.” The account has since been removed. The website does not address its stances on polyamory or polygamy.

Jeanetta Williams, president of NAACP’s Salt Lake branch, told The Salt Lake Tribune she thought the decision to put the billboard in Utah was strange. “A large population here is white. So you’re going to put up billboards here so you can meet other white singles? Every day you can meet white singles,” she said. “Billboards are expensive.”


Contact the author at marie.lodi@jezebel.com.

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Image via screenshot/Fox 13.