The anti-domestic violence PSA which ran during Sunday's Super Bowl was not only gripping, but pulled from a real 911 call posted on Reddit by a dispatcher eight months ago.
According to USA Today, No More, an organization described as aiming to educate Americans on ending domestic violence and sexual assault, culled the call into a short spot that is at first confusing and then chilling. Here is what the dispatcher originally posted on Reddit:
"I had a call that started out pretty dumb, but was actually pretty serious:
"911, where is you emergency?"
"123 Main St."
"Ok, what's going on there?"
"I'd like to order a pizza for delivery." (oh great, another prank call).
"Ma'am, you've reached 911"
"Yeah, I know. Can I have a large with half pepperoni, half mushroom and peppers?"
"Ummm…. I'm sorry, you know you've called 911 right?"
"Yeah, do you know how long it will be?"
"Ok, Ma'am, is everything ok over there? do you have an emergency?"
"Yes, I do."
"..And you can't talk about it because there's someone in the room with you?" (moment of realization)
"Yes, that's correct. Do you know how long it will be?"
"I have an officer about a mile from your location. Are there any weapons in your house?"
"Can you stay on the phone with me?"
"Nope. See you soon, thanks"
As we dispatch the call, I check the history at the address, and see there are multiple previous domestic violence calls. The officer arrives and finds a couple, female was kind of banged up, and boyfriend was drunk. Officer arrests him after she explains that the boyfriend had been beating her for a while. I thought she was pretty clever to use that trick. Definitely one of the most memorable calls."
This seems like an effective commercial, raising awareness against domestic violence and showing the scary situations victims often find themselves in. But what about the NFL's pledge to give free, very expensive air time to this commercial from the No More organization which it's publicly partnered with to curb domestic violence?
According to Deadspin, even that great commercial isn't all it's cracked up to be: