There’s a short video currently going viral called “First Kiss,” which shows 20 strangers meeting for the first time and then making out—on camera. Adorably awkward and surprisingly steamy, it’s pretty charming. It’s also a clothing advertisement.
The video (via the Daily Dot) was directed and produced by Tatia Pilieva, who rounded up 10 guys and 10 girls and told them to go to town. (In pairs; it’s too Tuesday for an orgy.) It’s endearing as they try to get comfortable: “Can you turn off the lights?” “What was your name again?” “You have nice eyes.” But it’s also, as Double X points out, fundamentally a commercial, for the clothing line Wren:
What’s more, for the most part, you’re not actually watching randos off the street get intimate. Many of the participants are people whose jobs revolve around being charismatic on camera. Which feels a little different:
