I don't actually think consumers are too stupid to differentiate between "Fierce by Abercrombie" and "Sasha Fierce by Beyonce," which would be sold in different stores with different packaging.
But maybe Abercrombie, knowing its consumer base a little more intimately than I do, is worried about that exact potential problem.
But will Kanye stand up before the verdict is read and proclaim loudly that Abercrombie does great work, but Beyonce has the best scent of the last decade and then walk out?
@babydollhathnofury: Yeah, I doubt there's gonna be any likelihood of confusion between "Fierce by Abercrombie" and "Sasha Fierce" by her well-known alter ego Beyonce
@Dodgergirl: Yo, Fitch, I know you're marketing your brand, and I'mma let you finish, but Beyonce made one of the tritest aspirational lifestyle products of ALL TIME.
@andBegorrah: A&F, I know you're overcharging for a t-shirt over there, and I'mma let you finish, but Beyonce is making the greatest inoffensive and broadly appealing celebrity scent OF ALL TIME!
@hortense: tell that to all of the undergrads where i work that douse themselves in those horrid scents so everyone within a 50 foot radius can smell their fitch-stink.
@PootyT: I work on a college campus and the girls leave vapor trails of A&F and Victoria's Secret perfumes at least 20 feet behind them. I feel like telling them that perfume is not a good cover-up for unshowered-sex smell.
09/16/09
But maybe Abercrombie, knowing its consumer base a little more intimately than I do, is worried about that exact potential problem.
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[www.latimes.com]
I don't even know the difference between Hollister and regular A&F. Same shit, different logo?
09/16/09
He made me go in there with him while my mom got a haircut so he could show me all the cool new t-shirts he found!
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haha, really! that's exactly the same thought i had when i read this.
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(too obvious?)
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04/01/09
But seriously... I would love to know what was going through the head of whoever designed those outfits.
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