The third film based off Veronica Roth’s Divergent series, Allegiant, only brought in $66 million domestically. Now Lionsgate appears to be scrambling to find a new way to package the rest of a series that never quite took off.
Because we cannot get our fill of dystopian worlds where children brutally fight to the death, Lionsgate, the studio responsible for the Hunger Games films, is contemplating the possibility of prequels. But when Jennifer Lawrence was asked to comment at the Joy premiere, she called out the scheme as bullshit.
It’s been only a month since many Twilight fans turned on Stephenie Meyer for her cheap gender-swapped rewrite of Twilight, but the author is on to bigger things already. Deadline reports that Meyer is working with Lionsgate to develop a new series about a woman tasked with protecting the UK from ghosts and monsters.
For those of you who sneer at the Harry Potter theme park, deeming it far too tame for a badass like yourself, well, you’re in luck! Hunger Games, the film franchise based on Suzanne Collins’s grotesquely dystopian trilogy, is the inspiration for a new set of theme parks.
You thought everyone had moved onto Fifty Shades and the Hunger Games? Incorrect. The folks that made the Twilight movies are back, hungry for more of that sweet, sweet vampire cash.
The execs at Lionsgate, the studio that brought The Hunger Games to theaters, are still working diligently to create theme parks based on the world. Because nothing says "family fun" like teenagers forced by a decadent totalitarian government to fight to the death!
Uh oh. You know what they say: A good deed never goes unpunished. And so, when a bunch of fans of The Hunger Games books partnered with Oxfam to launch a campaign called "Hunger Is Not a Game," it was only a matter of time before they received a strongly worded letter from Lionsgate, the studio behind the movie.
How does a studio attract male audiences to an event movie centered on a strong female lead, an audience that would happily fork over money to see the next Michael Bay transformers movie, Toilet Transformers? This is the great riddle currently vexing marketing analysts.