mag hag
Over on
Portƒolio's site today, Jeff Bercovici reports that many of the major
women's magazines sales are down for the first half of the year. And not just by a little bit: We're talking double-digit numbers. The newsstand average of
Glamour dropped 10%;
Marie Claire fell 11%,
Vogue and
Teen Vogue both slumped 15% and poor
O, The Oprah Magazine tumbled 16%. We can't claim to
know why these publications aren't doing well and losing hundreds of thousands of readers. But we can venture an educated guess! Some theories, after the jump.
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the best of both worlds
First Miley Cyrus spoke out about her pictures for
Vanity Fair,
saying she was "embarrassed." The famed photographer Annie Leibovitz
defended her shoot, saying I'm sorry that my portrait of Miley has been misinterpreted... The photograph is a simple, classic portrait, shot with very little make-up, and I think it is very beautiful." Then, "sources" close to Miley's father Billy Ray Cyrus swore that Billy Ray left the shoot before the seemingly-topless pictures were taken and
never would have allowed them. Next to chime in? Michael Roberts, the fashion and style director of
Vanity Fair, who styled the shoot. "I'm European. I come from London, I lived in Paris, and I just find it extraordinary that this has been blown up like this,"
he tells WWD. "The whole kiddie porn prurient angle seems to be worryingly sour grapes from other magazines that didn't get a picture like this..." Oh, the "you're just jealous" argument. A classic!
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rag trade
- Frances Bean Cobain is rumored to be the next face of Chanel. That's hot. And also crazy. Oh, Karl. [Vogue UK]
- Louis Vuitton has postponed indefinitely its "China Run" car rally, which was originally scheduled to take place in late May with a route from Chengdu and Kunming. Reason? Um, it's not exactly cool to be supporting China's blatant disregard for human rights right now and France is all pissed re: the Olympics etc etc. [WWD, sub req'd]
- Also, Yohji Yamamoto wants to teach China about Peace and improve relations though the country and his native Japan through his new Yohji Yamamoto Fund For Peace. This will mainly involve fashion shows. Of course. [WWD, sub req'd]
- Also China's on the warning list for counterfeiting shit. Oh, China. [WWD, sub req'd]
- Tommy Hilfiger, ambiguously racist? Says the designer, "[W]e feel that with our European-influenced approach, the sophisticated and higher level of quality and fashion somehow reaches the type of people who represent the brand very well... Ten years ago it was positioned with a lot of red, white and blue and a lot of logos and you would look at these street kids wearing the clothes as billboards." [FT]
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body issues
The obvious implication of putting Gisele and Lebron James on the cover of
Vogue's "Shape issue" is that fashion is the female equivalent of sports. Well, no, scratch that, it's not so much the
implication as the explicit premise: "Gisele Bundchen," the story explains, is "the Lebron James of fashion modeling." As
Vogue premises go, it's actually a fairly logical one. Modeling and athletics are the two fields wherein one can preposterous financial returns primarily on the basis of one's genes, and by genes I mean "bodies," and bodies are what the "shape" issue is about. Sure, the ideals are different: as Gisele points out, Lebron's foot is the size of her calf. In sports you have to work and train and psych yourself up and psych your opponents out and in modeling you basically have to deprive yourself of food and snort coke. But what's really so different about the two things? Since we all have to wear clothes, sports are arguably more pointless, unless you look at it as just sort of the "pornography" of warcraft — though don't we have videogames for that now? Whatev. It didn't
totally hit me until I saw the whole Annie Leibowitz-shot spread, which matches up models up athletes and supermodels.
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maghag
Have you heard? There's a black man on the cover of the April 2008
Vogue. (Richard Gere and George Clooney are the only other men ever to be on the cover,
reports Time magazine.)
Vogue does not have a history of embracing African-Americans on its covers. Back in November,
Portfolio's Jeff Bercovici
pointed out that while 4 out of 12 covers of
Men's Vogue had black men; when Jennifer Hudson hit the cover of
Vogue last March, she was only the
third African-American celebrity to do so, though the magazine was founded in 1914. But on the cover of new issue, Cleveland Cavaliers forward LeBron James seems to be embodying ugly stereotypes about black men: The wild, savage, white-woman-obsessed beast.
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rag trade
- Gisele appears on the cover of the April Vogue with...Lebron James. This is may seem like an historic event on par with, say, a black president, but that would belie how far we've come as a nation, revealed by the dead-first comment reacting to the news on our brother blog Deadspin: "That cover would have been much more fantastic if he had been dressed a la Andre french vogue. Oh Anna, Anna, Anna." Our take: Lebron probably exercises more influence over footwear and apparel sales than Anna Wintour and Gisele and Karl Lagerfeld combined. If Vogue really wanted to think outside the (heh) box, they'd make over Lebron's mom. [Deadspin]
- Christian Siriano update: found backers for his clothing line, had a fit meeting with Victoria Beckham yesterday, taping Leno tonight, and is slated for an Ugly Betty cameo. Surely nothing like this could end in anticlimax and obscurity? [WWD, 2nd item]
- Karl Lagerfeld on the just-opened Chanel Mobile Art pavillion: "It's a building, but also an object at the same time. It's like a sculpture you can walk in." [WWD, sub req'd]
- Reese Witherspoon is the face of the new U by Ungaro fragrance, being licensed by Avon. Do you care? You so care, don't you. [WWD, sub req'd]
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