Nothing speaks for the zeitgeist more than pastries, and there’s always been a vaguely “This is what will make you a Lady at last!!!11” air about them: The Great Cupcake Craze of 2005, for instance, when you may as well have been an asexual cave-dweller until you paid $50 for a single treat at Magnolia. Then the Great Pinkberry Craze of 2007, which Girls’ Shoshanna would probably still be Tweeting about. The entire concept of "sad girl eating Ben & Jerry's."
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