They say that the best thing a bra-wearing woman can do is be measured by an expert, in order to ensure the most comfortable and supportive fit. Doctors at a clinic in Stockholm seem to be applying that same logic to penises all over the area, as they have begun handing out dick-measuring tape to ensure said penises are fitted with the correct size of condom. To find the most comfortable, and supportive fit. On that D.

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According to the Guardian, the clinic is geared towards younger penis-havers who are most at risk for STIs, and the measuring tape does NOT count for length, only for GIRTH. DO NOT BE ALARMED:

The specially designed tape, which measures circumference and not length, will be handed out free of charge at the clinic from Tuesday.

“A common reason for a condom slipping off or breaking during sex is that you’ve bought the wrong size,’’ a male nurse at the clinic, Eddie Sandstrom, said in a podcast on its website. “You have to measure the circumference of the penis when erect, not the length. On our measuring tape you get the measurement in millimetres and a few recommendations for condom types that are suitable.”

Sandstrom said that other awareness campaigns had not succeeded in getting more Swedes to use condoms.

This is actually a brilliant idea for increasing condom awareness, as we all know men love to engage in a little dick-measuring here and there. According to Sandstrom, they’ve already had some takers, even though the tape doesn’t “drop” until Tuesday. Stay safe; know your girth.


Contact the author at julianne@jezebel.com.

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Image via Seregam/Shutterstock