Supposedly, Watermelon Juice Is Great for Boners

Summer is coming, and you know what that means: watermelon. Watermelon slices, watermelon salads, watermelon smoothies, vodka-soaked watermelon chunks. And if you notice gents appearing a little more intrigued than usual, you can credit the idea that watermelon might do erections some good.

That’s according to Nerve, anyway, picking up a report from WALB, out of South Georgia (where they grow a fair number of watermelons). Studies conducted at the universities of Florida and Foggia say the fruit can improve circulation and help fight erectile dysfunction. Recent research also suggests watermelon could help reduce high blood pressure, often a related concern.

Now, I’m a tad skeptical. It just seems too good to be true, frankly, that a delicious fruit best eaten on a lazy summer afternoon lolling poolside could have such a side benefit. And obviously, it’s in the interests of watermelon farmers to spread the idea that this very strange-feeling food has sex appeal: “They may not want to eat them with the texture, but if they like the taste, the juice, if it becomes a health fad, then yeah anything to increase that market can be an increase…a help to farmers,” an extension agent told WALB.

“Watermelon: It Does a Boner Good” would be a great milk-style marketing campaign, is all I’m saying.

That said? I’m in favor of anything that makes watermelon more popular. Because watermelon is fucking delicious.