Snickers Places an Ad Making Fun of Overzealous Retouching on the Back of SI's Swimsuit Issue

By Kate Dries | February 17, 2016 | 11:45pm

Latest

A new Snickers ad is being praised for featuring a model in a bikini who has been so badly retouched she looks deformed. The catch? She’s on the back of Sports Illustrated’s Swimsuit Edition, one of many magazines capable of doing sometimes bizarre things to images under the pretense of making mostly women “look better.”

As AdWeek points out, there’s another ad in the issue that features a model in a wind spiral, with a title that reads “Wind machine operators get loopy when they’re hungry.” The campaign seems particularly timely, given model Ashley Graham’s proclamation that her cover for the magazine wasn’t photoshopped at all. That’s great for Sports Illustrated and all, but can you just imagine the conversations going on in sales to make this happen?