Screenshot: holidayhole.com 

Cards Against Humanity is capitalizing on some Americans’ apathy toward anything aside from spending money by asking people to fund its digging a giant hole in the earth.

For every dollar donated online, the company promises to continue digging the hole (which is being live-streamed) for an additional .5 seconds. The “Black Friday” promotion has already raised nearly $85,000 since it launched at 12 p.m. CST on Friday.

Advertisement

“Where is the hole?” asks the FAQ section of the promotion’s website. “America. And in our hearts.” Wrong: it is in the pockets of people who have made a particular poor decision.

“Why aren’t you giving all this money to charity?” the hole website continues, to which the response is, “Why aren’t YOU giving all this money to charity? It’s your money.” I mean, probably not exclusively because a corporation is preying upon people’s hopeless cynicism to make a quick buck, but it sure doesn’t help.

Advertisement

Cards Against Humanity, for those who do not know, is a bad game people play at the worst parties, typically in lieu of substantive human interaction, or, whatever, who cares.