Periods Are a Wondrous, Horrible ThingTracy Moore 8/17/13 5:30pmFiled to: periodsshamebody issues63816EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkPossibly the only thing more annoying than having an actual period every month or more is having to act like it's embarrassing or shameful. This is, unfortunately, a fact of femaleness. For as long as the uterine has shed its nutrient-rich lining in tandem with the lunar cycle, people have acted like that shit was cray. Maybe it IS a little cray, but, excuse me? — that's for us to call. But maybe, just MAYBE, we've reached a tipping point here, and no longer feel the need to dance around the issue. Case in point: The recent viral propagation of the Hello, Flo ad campaign — where a teen camp gyno counselor acts as a kind of period shaman for her peers — has proven, with over 5 million views, that not only do we not need to collapse in shame and self-hatred for being female, but that direct, even crass discussions of the realities of periods are possible! And funny! And enjoyable! In the ad, a doll is rigged to squirt ketchup from between her legs for a period demonstration, mind you, and the bold, unapologetic approach is extremely fucking refreshing.