Possibly the only thing more annoying than having an actual period every month or more is having to act like it's embarrassing or shameful. This is, unfortunately, a fact of femaleness. For as long as the uterine has shed its nutrient-rich lining in tandem with the lunar cycle, people have acted like that shit was cray. Maybe it IS a little cray, but, excuse me? — that's for us to call. But maybe, just MAYBE, we've reached a tipping point here, and no longer feel the need to dance around the issue.
Case in point: The recent viral propagation of the Hello, Flo ad campaign — where a teen camp gyno counselor acts as a kind of period shaman for her peers — has proven, with over 5 million views, that not only do we not need to collapse in shame and self-hatred for being female, but that direct, even crass discussions of the realities of periods are possible! And funny! And enjoyable! In the ad, a doll is rigged to squirt ketchup from between her legs for a period demonstration, mind you, and the bold, unapologetic approach is extremely fucking refreshing.