Not Everything Is a Feminist Issue, for Chrissakes
LatestYesterday, a piece called “Are Tampons Anti-Feminist?” ran on The Daily Beast’s designated ladypage, and the pink aisle of the internet collapsed upon itself and formed a pulsating estrogen singularity from which not even light can escape. We have vagina’d ourselves into a corner, ladies.
“Tampons are anti-feminist” is a real thing that some feminists are saying, because apparently not wanting to menstruate all over a sweaty strip of diaper flimsily adhered to the crotch of a second-string pair of panties for a quarter of our adult lives is akin to being apologetic about being female. Hiding the blood away until it can be neatly disposed of, you see, means you feel shame. The smoking gun that proves tampons are made to tap into your worst uterine fears? Mention of noticeability in advertisements. From TDB:
Noticeability is the watchword in menstrual-hygiene advertising. Ads exaggerate the invisibility of tampons by showing women in extremely tight white clothes, says Johnston-Robledo, which implies that the less you see the product, the less you see the period and the hotter you are. “I think that is sort of a contemporary phenomenon that has a lot to do with the sexualization of girls,” she explains.“You can still retain this sexy image and menstruate at the same time.”
OK, maybe I’m a self-actualized simpleton, but if I read a tampon ad that bragged about how you can’t even notice it’s there, I’d assume that the ad meant that the wearer of the tampon wasn’t spending all day astride a maxi pad constantly aware of the fact that they were bleeding from their uterus and the blood was being held right up against their vulva all soaky and heavy and alien and warm. I wouldn’t assume that the point of tampon ads was to emphasize that the particular brand of tampon being offered would make your crotch area appear unbesotted to the horny public. I have never once had I Know What Boys Like spontaneously spring into my head as I purchased a multi pack of OB tampons at my local Duane Reade. But apparently I was wrong and my decade and a half stint of shoving wads of cotton up my chunnel was actually me caving to the whims of the patriarchy rather than just trying to be as comfortable as possible during a really annoying time of the month. I might as well be bleaching my butthole.