Phil, also known as "The Legend," is the man you wish your man to not be like. He's married but all the hot young ladies are still after him, in his mind. Though he's married, he spends a lot time at the beach, alone. He runs. He does yoga. He has a gut. He has a calendar. And he may be the worst ad mascot since Burger King's Herb The Nerd.
Phil's got his "confidence" — the erectile dysfunction marketing code word for "boner" — back thanks to Dynafil, a new generic Viagra being sold in South Africa by Pharma Dynamics. Dyna-Phil (I would have nicknamed him Dynamite Phil) is an anti-mascot, a common advertising strategy. The problem here is, anti-mascots need to be funny, or at least insane. Phil is neither. He's just an unappealing, boring, mild douchebag. What's the actual fucking point of him? He makes me yearn for the Men of Cialis.