Lululemon's Dude Customers Will Finally Have a Store of Their Own

Men, get ready for (more) exercise clothes because Lululemon really thinks you need some. So much so, the company is opening an entire store just for their male clientele … because they have so many?

According to Racked, the judgmental yoga pants company signed up for two new leases in Manhattan’s Soho neighborhood — one for the ladies and one for the dudes — at 125 and 127 Prince Street.

“Lululemon made a brilliant move by seizing an opportunity to control two adjacent corners on Prince Street,” Aurora Capital Associates vice president Jared Epstein, who has substantial knowledge of the Soho retail real estate market, told TRD.

So, you know, after getting your new iPhone at the Apple store down the street, you can go get those stretchy running tanks you’ve been needing, men. One question though: with Lululemon’s continuing financial struggles, are dudes in just-loose-enough shorts supposed to save the company’s bottom line?