There was much gnashing of teeth this morning when, after 30 rapid seconds, Kylie Jenner’s much-hyped Lip Kit completely sold out. The collection went on sale at 9 a.m. By 9:01 a.m., there was nary a lip liner to be found.
According to Buzzfeed, Kylie fans were so keen to purchase the matte lipsticks and lip liners that they—yes—broke the internet. Extreme traffic volume rendered the site inaccessible for a time. (In fact, I just attempted to visit the site and could not, so good on you, Kylie. You’re following in your older sister’s web-crashing footsteps.)
The Lip Kit comes in three colors: Candy K, Dolce K, and Pure Brown. They each retail for $29, but if in your desperation, you turn to eBay, be prepared to pay nearly five times that amount. A single Lip Kit will presently cost you $130.
With so many hopeful hearts let down, the internet is awash in feelings tonight.
Some are enraged...
...and others are overwhelmed by a brutal combination of fury and anguish.
In the meantime, Kylie has taken to Twitter in an attempt to soothe her fans and patrons:
Oh yes, I bet you’re positively heartbroken, Kylie. But cheers to your entrepreneurial spirit all the same.
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Top Image via Getty. Embedded Images via Instagram/Twitter.