Kmart Will Now Refer to 'Plus-Size' as 'Fabulously Sized'
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Hey, some nice news! Kmart is sprucing up its plus-size offerings and doing more to integrate them into the rest of the store, mindful of the fact that nobody likes being relegated to a section near the basement bathroom. However, they will not be called “plus-size.” They will be called “Fabulously Sized.”
“Kmart is beginning to roll out ‘Fabulously Sized’ sections inside its stores and has established extended sizes in all of its women’s apparel brands,” Women’s Wear Daily reported this morning. “It’s also expanding the range in intimate apparel and swimwear and has abolished the phrase ‘plus-sizes’ from its messaging.” Again, for the designation “Fabulously Sized.”