KFC, a popular American chain enjoyed primarily by the very young or the very stoned, has an exciting new offering in Hong Kong: Edible, chicken-flavored nail polish. Please hold your questions until the end, at which point you undoubtedly have even more.
“It tastes like chicken,” Anna Mugglestone, a spokeswoman for the marketing agency running the zany new campaign told the New York Times. “It’s crazy. I don’t know how they do it.”
How they do it, apparently, is with help from food technologists at the same company that provides KFC with the “secret mix” of 11 herbs and spices used in their real food, the kind that comes in a bucket and actually belongs in your mouth. Another executive with the agency assures Adweek that the polishes are “sourced from natural ingredients.”
As proof of its savvy to the desires of its customers and human beings in general, KFC took to Facebook to ask which flavor the public would prefer when the polish eventually comes to market: Hot & Spicy or Original Recipe. The response appears overwhelmingly to be the “Wow” reaction emoji, which we can take in this case to mean “Wow, why the fuck would you make this?”
A press release, which is really just a jumble of totally incongruous words, provides little insight. From Racked:
KFC’s signature flavors - Original Recipe and Hot & Spicy - have been carefully formulated from natural ingredients into edible nail polish and packaged in a stylish glass bottle and minimal box with over gloss details to appeal to young consumers’ love of food and fashion. Simply apply and dry like regular nail polish and then lick - again and again and again to taste why the world’s favourite chicken is Finger Lickin’ Good.
As if this campaign can possibly handle any more elements, there’s also...a music video.