In a publicity stunt that seems inspired both by documentary and by Shiba Inu puppy cams, Katy Perry is live-streaming her entire weekend on YouTube. Apparently, the aim is to promote her new album, Witness—so it’s thematically appropriateand the content has so far included an intense, tearful therapy session.

As Vulture reports, the therapy appointment aired on Friday night when Perry sat down with Dr. Siri Sat Nam Singh, host of Viceland.com’s The Therapist. Topics of discussion varied from the decision to get a pixie cut, to suicidal ideation, to drinking problems.

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And it seems as if not everyone on Perry’s team was comfortable with this self-exposure. According to Australia’s News Corp., “as she discussed her past battles with alcohol, a minder could be heard forcefully suggesting she stop the livestream. She refused.”

She also spoke openly about grappling with suicidal thoughts.

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“I wrote a song about it...I feel ashamed that I would have those thoughts, feel that low and depressed,” she admits.

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Then she continues, “You can be right, or you can be loved; I just want to be loved.”

There’s no telling whether this virtual all-access Katy Perry pass will boost album sales, but people do seem riveted.

I do wonder, is Perry doing this in part because it is so antithetical to Taylor Swift’s pristinely choreographed brand?