In Act of Desperation, Abercrombie Will Now Sell Plus-Sized Stuff
LatestLet us take a moment to throw back our heads and cackle with full-throated, schadenfreude-infused mirth: Abercrombie & Fitch, that floundering mess of a company whose corporate strategy can best be summed up as “Extremely thin hotties only (no fat people allowed),” is now introducing larger sizes for women because they’re all out of other customers. This is exactly like the comeuppance section of a heartwarming teen movie (only, we will not all join hands in acceptance and understanding because A&F is going to go bankrupt).
A&F’s shares have lost 30 percent of their value this year (daaaaaamn), but it’s not just a matter of “it’s no longer 2003” — rival tween paradise American Eagle, for instance, did far better than projected by Wall Street this past year. I was in American Eagle just last week (buying a Luke from the O.C. Halloween costume for my boyfriend, duh) and I can affirm that it looks like 2003 exploded all over that place.