Hooters is revamping its (debatably) sexy logo: where there was once a scruffy, molting owl creeping on you via OOs that look like boobs, there will now be a sleeker owl creeping on you via OOs that look like boobs.

Although "Hootie" the owl is getting a new look, the sexual imagery is staying, says Dave Henninger, chief marketing officer of the company. Phew!


"The (visual) double entendre remains in place," Dave Henninger, chief marketing officer, told USA Today. "We want to keep the tongue-in-cheek wink going." Because nothing's more of a turn on than an inquisitive owl and some bubble letters.

Apparently, the move is part of a initiative to attract millennial customers, who get off on shiny stuff. Don't you love this country? No Owl Left Behind.


[USA Today]