Holding a Coke With Your Boobs Isn't Going to Help Anyone With Cancer
LatestLike the “put your cock in a sock for ball cancer” campaign before it and the myriad other attention-seeking memes you may remember from your Facebook—remember the one where everyone was all “I do it on the floor,” and people thought it was about sex, but it was really about where one likes to put their purse followed by a lengthy explanation about cancer?—the coke/boob challenge allows people to show off their best assets while pretending that they give a shit. Even the official Facebook page of the Coke Boobs challenge (via First We Feast) is all about brave girls showing off their breasts—and also trying to choose which one is the best?—with only some passing mentions of breast cancer.
In fact, the only time I saw anything really relating to breast cancer awareness was on a Russian woman’s Instagram (thank god I can read it, or I’d never know) which spelled out that the challenge was all about making sure that the world knows that breast cancer exists.
Rude opinion: We know. We know that breast cancer exists. The entire world knows it exists and is a problem. There are commercials about it. There are documentaries. There are promotional campaigns in all the stores. There’s a walk and a race and a marathon and a dance-off. We are already aware of breast cancer and taking off your shirt isn’t going to make us any more aware of it.