Maria Kang can't stop won't stop posting pictures of herself. The latest image is very strategically lit, and points out that she works 8-hour days, gets limited sleep, has stretchmarks and is "strong not skinny." Again, this is under the banner: "What's Your Excuse?"
Our goal is to encourage health, friendship and community. We believe strongly that health starts at home and begins with parents as a child's first role model. Most of all, we believe in the importance of prioritizing your personal health. Despite the stress, fatigue and chaos in a mom's day – we believe that you should make NO EXCUSES for not prioritizing your health.
As AdWeek's David Griner puts it:
While Kang's physique is definitely the center of attention, it's worth taking a look at the No Excuse Mom website, where women of all shapes and fitness levels are featured and celebrated. But given Kang's highly personal, often polarizing approach, the "What's your excuse?" approach is sure to continue garnering its share of blamers and believers alike.
And indeed, the No Excuse Mom site seems fairly inspiring and helpful for women interested in getting into exercise or maintaining a fitness regime — with recipes, exercise tips and blog posts about diastasis recti and emotional eating.
But it's Kang — and her photo — that have caused an uproar. Labeling her body — dissecting her parts, really — might be done in a joking way, but also encourages the horrible tendency we have, in this society, to dissect women and judge their physique. As though the parts somehow make up the whole. (They do not.) It's not only a poor way to think about fitness — overall health should be the point — but it reinforces the idea that you can look at someone and tell what's going on with them, physically, which is just not true. (Kang thinks otherwise, and is wrong.)