Jes Baker of The Militant Baker and these amazing photos was on The Today Show this morning to discuss the mounting controversy caused by Abercrombie & Fitch CEO Mike Jeffries comments about who he wants and doesn't want wearing the A&F label. You can read all about it here, but to sum it up quickly, Jeffries wants the "cool kids" to wear his clothes and, in his mind, cool kids do not include fat kids. (Funnily, in my mind, the kids who wore A&F in high school were less "the cool kids" and more "the angry, closeted lacrosse players.")

Baker penned an amazing response on her blog alongside of some beautiful photographs in which she appropriated Abercrombie & Fitch's signature advertising style and A&F acronym — in her case changing it to stand for Attractive & Fat. Jeffries has since issued a half-assed apology for his comments, but this morning Baker took to Today to say that it doesn't really matter whether the CEO is sorry or not as the whole scandal is really indicative of a much bigger societal issue.

"'Fashion is incredibly political when you're fat," she told Savannah Guthrie, later adding, "This is about...not separating attractive from fat."

Worth noting: Baker looked smashing in this interview.