Mere moments ago, I would have describe myself as a savvy, meanspirited person who lives her life bragging on the internet about many things, chief among them being my ability to spot marketing gimmicks from miles away. And look at me now—once again turned into a puddle by a cute little baby shill who’s trying to trick me into buying baby food.

Meet Isla. Two facts about her: 1. She is the 2016 Gerber Baby. 2. Like her predecessor Grace, who is old now and no longer deserving of the title, Isla is a literal dew drop from heaven. Yes. I believe in heaven now.

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GIVE ME ALL THE GERBER. AND GIVE ME THAT BABY TO FEED IT TO.


Contact the author at madeleine@jezebel.com.

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Image via Gerber.