Ed Hardy Says Jon Gosselin Ruined His Tattoo T-Shirt Empire

Ed Hardy, who licensed his tattoo art to designer/entrepreneur Christian Audigier and thereby spawned the mid-2000s empire of douche that was Ed Hardy by Christian Audigier, says one person knocked the brand off its perch: famously fecund former reality star Jon Gosselin.

At the brand's height, when it was doing $700 million in retail sales annually, Audigier loved any celebrity he could slap a tattoo t-shirt on. But Hardy says Gosselin ruined all his cachet:

“That Jon Gosselin thing was the nail in the coffin,” says the actual Ed Hardy. “That’s what tanked it. Macy’s used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand.”

Gosselin once wore Ed Hardy so reliably that TLC started to blur out the logos on Jon & Kate Plus 8. “Christian worships celebrities so much, he will get next to anyone who is famous for anything,” says Hardy. “If he could have gotten Charles Manson in a shirt, he would have.” Audigier and Hardy have since parted ways — acrimoniously, with litigation. Now the brand is part-owned by Iconix and Hardy is apparently trying to bring it back.

[NYPost]


Ed Hardy Says Jon Gosselin Ruined His Tattoo T-Shirt Empire

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