Dove's Latest Commercial Is Their Most Bullshit Yet
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Dove has moved their marketing strategy away from merely using “Real Women” as models and towards manipulating “Real Women” as part of totally unscientific experiments that prove nothing. The latest iteration of this project is Dove Patches, a patch for your arm full of a magic substance that makes you feel more beautiful.
What brilliant former psychology major comes up with these ideas? At the start of the commercial, we meet several unassuming women who have been brought to meet with Dr. Ann Kearney-Cooke, who is a real doctor at The Cincinnati Psychotherapy Institute specializing in eating disorders and body image issues. She “prescribes” the women RB-X, a patch that has an unidentified substance in it. The women are supposed to wear it and report back about how it makes them feel about themselves. Miraculously, they feel better about how they look just from wearing it. So they’re shocked when they head back to the doctor and find out that there’s…