‘Double Tap for Caleb’: Mourning a 13-Year-Old YouTube Star on Instagram
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Caleb Logan Bratayley, 13-year-old star of a popular family YouTube channel, died of “natural causes” last week. Apart from a handful of photos and videos, the family has remained silent about the matter, asking their million-plus fans to bear with them as they “deal with this tragedy” together.
But though the Bratayleys (a pseudonym, per ABC) are keeping quiet about the death of their oldest child, their fans have been unable to contain their heartache. The hashtag #ripcaleb has been trending on Instagram for days, and is a sad, strange window into the world of public tween mourning in 2015.
Many of the posts feature images of Caleb coupled with depressing music, on which a message like “RIP Caleb” is superimposed.