Do You Hate This Cloying, 'Resistance'-Themed Kendall Jenner/Pepsi Ad As Much As I Do?
Latest
In case you needed a reminder that corporations don’t care about you, that #TheResistance is already being co-opted as a marketing scheme, and that Kendall Jenner cannot act, Pepsi has released a very bad commercial to jog your memory.
Posted yesterday to YouTube, the so-called “short film” stars Kendall Jenner and features a song by Skip Marley—a grandson of Bob.
“A short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back. Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.”
Let’s walk through this, shall we?
Somewhere in the happiest, most diverse city on the planet, a group of people are marching. What are they marching for? Who knows?! They’re carrying an array of vague, Pepsi-blue signs and they’re all very positive because this isn’t one of those rowdy, urban protests, ya know?