Divergent Opens with a Cool $56 Million, Will Get the Franchise Works
LatestLooks like Hollywood has found its newest YA franchise, though it didn’t hit the $70 million expectation. Compared to the $70 million dollar opening for Twilight in 2008, and the $153 million dollar opening (these numbers are insane to me) for The Hunger Games in 2012, Divergent‘s opening seems modest. Still, topping the box office for the weekend (let’s be real—it was up against the new Muppets sequel) the film was strong enough to ensure an entire bankable franchise.