Well, here's Diane von Furstenberg's attempt to make a silk purse out of a sow's ear. Her limited edition collection for Google Glass will be available next week through online luxury retailer Net-a-Porter with a price tag as unpalatable as its design.
DVF has been trying to make Google Glass happen for a minute now. Her models walked down the runway during fashion week in NYC in September 2012 wearing the tech glasses as Google cofounder Sergey Brin looked on from the front row. (He was also wearing a pair with a turquoise stem that the New York Times said "made him look as if he had stabbed himself in the eye with the straw of some tropical frozen cocktail.") Footage captured with Google Glass was also used to create a trailer to market DVF's Spring 2013 collection.
Net-a-Porter will become the first third-party retailer of the wearable tech item when the collection launches June 23. DVF's design (and let's face it, her label recognition) is meant to appeal to the site's fashion-minded clientele, but the cyborg eye stem and the thick ear pieces remain sartorial hurdles that even a high-end designer can't clear. The result is something similar to cataracts glasses.
Prescription lenses of DVF | Made for Glass will cost $1,725, while the sunglasses will cost $1,620. Regular Google Glass currently sells for $1500, but will not go on sale to the general public until the end of the year.