To protest the bullshit of the retail holiday known as Black Friday one company literally sold—well, bullshit.

Last week, Cards Against Humanity pulled their perfect but oh-so-fucked-up game entirely from their webstore. The company sent a message to followers which read: "To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we've removed the game from our store, making it impossible to purchase." In its place, they offered boxes of "literal feces, from an actual bull." Labeled "Bullshit" the product was advertised for the bargain price of $6.

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According to Ars Technica, people bought so much of the company's bullshit, it sold out in one hour.

Though the page link only showed a typical Cards Against Humanity-styled box, complete with Helvetica Bold font and a cartoon version of a poo drawn on the side, the purchase page assured shoppers that the box contained "literal feces, from an actual bull." The site advised shoppers who spend $6 on this curio to "fertilize your garden, adorn a festive tree, or surprise a loved one with the gift of poop." The company spent most of Friday morning assuring its Twitter followers, again and again, that yes, this box will contain nothing more than poop.

Yes, they sold literal shit. And people bought it.

Max Temkin, the founder of the company, had one thing to say about the experience:

Well. He's not wrong.

Image via Ars Technica/Cards Against Humanity