Twenty-one-year-old Kelly Holmes, who grew up on the Cheyenne River Indian Reservation, has started Native Max, a fashion/style publication for Native American men and women — and non-Native Americans who want to learn about the culture. "There's really no magazine, a Native-owned and operated, Native-designed magazine. There's nothing like this magazine out there," Holmes tells the AP.
Native Americans have been in the news lately, and the stories have been rather negative: even though the Comanche Nation adopted Johnny Depp, Lone Ranger is plagued by accusations of redface. Paul Frank threw a party and called it a pow wow. The Navajo Nation sued Urban Outfitters for calling panties and flasks Navajo. ("Navajo is a people, not a pattern," explains intellectual property expert professor Susan Scafidi.) Earlier this month, ASOS was selling "navajo" stuff clearly not made by the Navajo Nation. But Native Max is participating in a positive narrative about Native Americans: The magazine's staff members come from all over North America, and, as the AP puts it: