Last week, a guy named Richard Neill posted a long, funny comment on UK maxipad maker Bodyform's Facebook page about how the company had lied to him through their advertising campaigns over the years, leading him to believe that periods involved a lot of blue liquid, extreme sports, and fun music. It received nearly 85,000 likes. Instead of ignoring it, Bodyform responded with the video above, featuring CEO Caroline Williams (played by an actress) apologizing to Richard personally, explaining that the company needed to lie to protect men from "the blood coursing from our uteri like a crimson landslide." And then she drinks blue liquid and farts. Amazing.