We know that ladymag readership is down, seriously badly down, for the first six months of 2012. But now we know who the culprits are: the celebrities whose well-lit, smiling, Photoshop-enhanced faces have failed to open wallets in supermarket checkout aisles all across the land. Poorly selling issues of note include Vogue's Olympics-themed June edition with Lochte, Serena Williams, and Hope Solo. It was the magazine's weakest of the year so far, moving just 202,000 newsstand copies — which might have been just Ryan Lochte's mom buying the same issue over and over again. That total is 33% below its six-month average.