A female photojournalist sent us a tip about Pix, Photo District News' new photo magazine for women, because she was shocked and disappointed by its excessively girly and fluffy content. "As a photojournalist, I work in a male-dominated world," she said. "These types of magazines just try and reinforce that women can't be serious photographers."
There are a few (like, you can count them on less than one hand) non-"LADIEZZZZ"-like stories, such as "Strength Training for Photographers" and "Travel Photographers Discuss Their Favorite Locations," but check out most of their other features:
- "Smudge-proof makeup tips for long days behind the camera" (Because every lady's top priority while on the job is her mascara!)
- "Seasonal Flats: these flats will keep your feet covered, comfortable and cute while you're on photo shoots" (Stay away if excessive florals make your eyes hurt.)
- "Step-by-Step: create these beautiful lanterns for your studio" (Hmm, has nothing whatsoever to do with photography, but ladies looove decorating!) (Side note: I'll admit that these are pretty awesome and I want to make some for my apartment.)
- "Beauty Dish: New Jersey-based wedding photographer dishes about her camera-ready style" (Duh, because all women looove weddings!)
- "Photographing Newborns: A unique kind of labor" (Double duh: all women looove babies!)
- "Couples at work, couples at home" (Can you imagine ever reading a story like this in a men's — or gender neutral — magazine?)
- "In mint-condition: stay on trend with these green accessories" (Uh, seems like someone may have been running a little low on "trend" ideas...)
- "Lens Flare: Photography inspired accessories" (That aren't green?)
- "Luminous Lenses: Shoot in style with these designer lens protection wraps" (Zebra print!)
- "Hanging Tough: These camera straps are stylish yet tough just like you" (Blerrrgh.)
"If you love to snap photos, chances are you're pretty creative and artsy about the rest of your world too," writes Pix's Editor-in-Chief. "It's important to you that your business is modern and cool, you've always got an eye out for hip clothing and accessories, and looking professional and shooting well are top priorities." That might be true. But it's disappointing that a magazine promising "tips, ideas and trend reports for women in photography" — especially one that's part of the Nielson Photo Group, which publishes respected photo magazines such as Rangefinder and AfterCapture — doesn't go very far beyond weddings, babies and accessory after (green) accessory.
(Image via Pix.)