Women. Can't live with 'em, can't judge 'em like they're a voting monolith. At least, that's what pollsters are finding. In fact, it looks like the much-ballyhooed, evasive, and coveted "women's vote" isn't really a persuadable demographic after all; if politicians want to change minds, they should work to appeal to a much more malleable, much more homogenous demographic of voters: men.
Regardless of the fact that 53% of voters are women and 52% of the American population is female, women are still treated like a small special interest group that cares about the same issues and can be swayed by similar solutions. But, as we've discussed here, that's simply not the case. And Julia Clark of Ipsos polling agrees. She analyzed gallons and gallons of data (data comes in giant wooden barrels, right? For the sake of this visual, it does) and found that while women have been busy having the shit pandered out of them by politicians, they're more set in their ways and less likely to change their minds than male voters. She writes,