Stylist and reality TV star Rachel Zoe is launching a newsletter called The Zoe Report.
Sign up, and "you'll be the first to know" about Zoe's favorite fashion, beauty and lifestyle finds," according to the site. "It's going to be bananas!"
But as BlackBook points out:
Seeing as the "Editorial Policy" on the site reads, "The chic variety of accessories, apparel, and other items featured in the Zoe Report are carefully chosen by our editorial team of fashion addicts-ahem-experts" ... more likely than not the products and people highlighted might not necessarily chosen by Zoe herself, but rather a trusted editorial team.
In other words, expect Daily Candy-esque e-mails about shoes, handbags and beauty items.
The question is, don't we already know what Rachel Zoe offers? between her TV show, her best-selling book and clients? How many loose, drapey gowns/caftans and oversized sunglasses are there in the word? Wait. Don't answer that: Surely the Zoe Report will let us know.