You know, it's really hard for men to take care of themselves. Shaving, shampooing, and bathing are really difficult tasks. Thank goodness there are always some scantily clad women to help them practice basic hygiene!
Anthropologists across the globe will tell you that no man has actually cleansed himself without a team of half-dressed women with sassy stares to guide him. Did you know that the Black Death killed 200 million people in the 1300s because women weren't allowed to dress in clothes from Rainbow and assist men with their daily cleansing rituals? It's true!
Apparently, in order to sell soap, shaving cream, and shampoo to men, it requires the assistance of "hot girls" who want nothing more than to help guys apply their grooming products. Because nothing turns a lady on like some dude who smells like he just walked out of the high school cafeteria. Is there such a thing as "too much cologne"? In the world of Axe, the answer is most certainly no. (The following vids, especially the last one, are slightly NSFW.)