“Yet increasingly our obsession with whiteness is clashing with science and medicine, which have begun to question the idea that cleanliness and sterility—the values that give white its symbolic power—are better for our health. Hygiene is critical in certain contexts, like a hospital room, but carrying its power unconsciously into every part of our lives could hurt more than help us.” A fascinating piece on the continued obsession linking white to cleanliness; from tooth whitening to bedding, and their colonial associations.