Writing at Slate, former Jezebel Moe Tkacik — whose 2003 reporting broke the news to Mattel that their own designers had come up with Bratz and then sold the concept to another company — writes an open letter to Mattel about how to stop sucking. In addition to suggesting a Caribou Barbie with Bratz-y kids, Moe thinks Mattel ought to try making less low-end crap, marketing better and listening to its own consumers. She's always tilting at windmills, that Moe, but with a rhetorical style we all miss. [Wall Street Journal, Slate]


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