What Nintendo's Rise Means For Those Of Us With Tits

Illustration for article titled What Nintendos Rise Means For Those Of Us With Tits

Nintendo is now Japan's second-largest company after Toyota. At first when we heard this, we were like, "whatever, Softbank used to be Japan's second-largest company after Toyota," but this time it isn't the fault of a stock market on rave drugs, it's about women, and not because we have to make it about women in order to appease Anna, but because Nintendo spiritual leader Shigeru Miyamoto actually designed the ubiquitous bestselling Wii thinking of his wife, as he pointed out a few months back on CNN:

My wife does not play any kind of games. I have tried to make her interested with various games like Tetris, but she has never showed interest, until recently. But we're beginning to tear down the walls... Hopefully women will begin to enjoy games more. I think our target will be mothers.

Aw. We've never been so charmed by an executive talking about his attempt to get women to buy more shit we don't need!

But the fact is, despite all the shopping we do, sometimes it seems like consumer goods aren't designed to make us happy. Like for instance tampon applicators. And bras! (Maybe Miyamoto can get into making those?) Anyway, maybe that's what we get in a country whose biggest companies by market cap are makers of, um, war and war stuff!

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*P.S. ...Morimoto... Brain fart, guys!


Nintendo Now Japan's Second Largest Company [Financial Times]

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DISCUSSION

jrae
Galaxy Girl

Man, I missed an earlier video game post? Man, switching to the Top Jezebel feeds has saved my work but then I miss shit like that.

I went back and read the comments and saw the debate. Blah blah blah, women characters are unrealistic, blah blah blah. Whatevs, I'd rather play as some bodacious big-boobed woman kicking ass than a character that actually looked like me! That's part of the fun and fantasy of games, you see? It encourages violence against women no more or less than TV and film does. (I'm really into gaming politics and used to work for Rockstar Games, you don't wanna start this debate with me, lol.)

And the Wii REALLY is about casual gaming, and THAT's how it appeals to women. My mom is a prime example. She has always stated she doesn't like any games she can't win or lose in one sitting (hence her addiction to video card games like Bridge and Hearts), unlike me and my dad who prefer long, story-infused RPGs and such. (I cut my gaming teeth on all the Sierra adventure games- now they REALLY need to bring those style of games back!)

So the point of the Wii is anyone can pick it up and play within 5 minutes... no learning how to use complicated controllers or spending several levels just training how to play the game. And of course that will appeal more to women who may be intimidated by the complexity of games today. But it's not just aimed at women, it's really for the whole family. It's aimed at all casual gamers, which happens to include women (as well as children, men, etc.)

It's not going to appeal to the hardcore fanboys because it doesn't have enough processing power or whatever- but that's not the point. The point is you don't NEED processing power to make a great game. That's why many of you ladies complain that games were better on Nintendo, etc, back in the day. Well, they were simpler and easier to play. And Miyamoto is trying to show that there is still a place for those simple games today. Game developers get caught up in making everything photo-perfect, and sometimes forget that no matter how great a game looks, if the gameplay sucks no one will care!! (Hence the horridness of the recent PS3 release Lair.)

I respect Miyamoto (the God of Nintendo) for trying to bring games back to that pick up and play fun. They don't have to have 30 different sounds for the way your foot hits different types of ground surfaces if the game is fun and engaging. :)

*end video game rant*

Goddamn I need to be some sort of girl video game expert- anybody know of any opportunities? ;)