Wet Seal Continues to Flounder, Fires CEO

Illustration for article titled Wet Seal Continues to Flounder, Fires CEO

In what seems like a desperate move to switch things up in the midst of a racial discrimination lawsuit and plummeting finances, Wet Seal has fired its relatively new CEO without a replacement in mind. But is the company worth saving at all?


Susan McGalla had only been the company's CEO since January 2011, and her contract was supposed to last until August 2014. But Wet Seal's stock lost half its value over the past year, and the company's future seems even less promising, according to the AP:

Revenue in established stores dropped 8.8 percent in May and 9 percent in June, and the company said Monday that revenue at stores open at least a year have fallen 13 percent to 14 percent through the third week of July...The accelerating sales slide led the company to cut its outlook for the quarter ending in July...Wet Seal also expects revenue at stores open at least a year to drop 10 to 11 percent in the period. It had previously predicted a 7 to 11 percent decline, while analysts expect an 8.5 percent drop.

Money problems aren't Wet Seal's only issue; the company is dealing with a federal racial discrimination lawsuit recently filed by three former employees who claim that Wet Seal tried not to hire too many black people because they didn't fit Wet Seal's "brand image." (Misguided, lamé-obsessed stripper?) The company denies the allegations, even though the lawsuit includes a copy of an email the company's then senior vice president for store operations sent to lower-level managers saying "African American dominate - huge issue." Might be hard to put a spin on that one.

Wet Seal hasn't been popular for quite some time — the New York Times wrote about the store's declining popularity and possible impending bankruptcy in a 2004 story called, "The Teenage Crush on Wet Seal Is So Over." But can anyone remember a time when Wet Seal was actually cool? I distinctly remember feeling extremely bummed when the Contempo Casuals in my local mall became a Wet Seal, mostly because I thought the former was the coolest ever thanks to Clueless, but also because the store's inventory went from trendy to trashy in a startlingly short amount of time. (Depressing side note: a flea market vendor recently tried to sell something to me as "Vintage Contempo Casual." Really?)

Companies like Forever 21 and H&M excel at making cheap and trendy clothing, but Wet Seal never quite caught on; the store has always seemed like American Eagle Outfitters' tacky, wannabe-sexy little sister. So what happens next? Could a more innovative, forward-thinking CEO turn the company around? Or will Wet Seal continue to churn out grammatically incorrect t-shirts and faux leather/puke green bandeaus — and discriminate against its employees — until its finances and reputation force it to shutter?


Wet Seal CEO fired amid racial discrimination lawsuit against company [AP]

(Image via Wet Seal.)



i agree, it was truly a bummer when contempo changed to wet seal. i loved contempo's jewelry and hair thingies. i got this amazing babydoll dress in the 90s with moons and suns on it there, which yes i wore with black tights and combat boots or maryjanes. it was one of my favorites.