Waking Life Espresso, the coffee shop owned and operated by two outed misogynistic pick-up-artists, has finally shuttered. In a maudlin farewell note, the two men note that they are “actively involved in counseling” and are “currently addressing the red pill community in order to illuminate the damage this philosophy can cause.” According to the Asheville Citizen-Times, the space has been sold to a company called Izzy’s Coffee Den.

Contact the author at joanna@jezebel.com.


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Global Beet

Something I’ve always wondered, “red pill” community? Is that some reference to the Matrix (I’ll show you how far the rabbit hole goes) or is there some kind of date rape drug that comes in the form of a red pill that I’ve never heard about because I’m not a pua named Mystery or Matador?