Vogue: It Is Easy Being Green... If You Live In The Chelsea Hotel

Behind its Photoshop-of-Horrors cover, this month's Vogue is packed with the type of supposedly socially responsible content that's been its wont lately. But as regular Vogue readers already know, everything — including social responsibility — is easier when you're rich.

From its bizarre combination of resort-wear and guerrilla gardening (hoeing in Donna Karan wedges seems like a great way to twist an ankle) to its gushy coverage of "wwoofing" (working without pay on an organic farm), November Vogue does a great job of portraying environmentalism as a fun hobby for rich people with time on their hands. Perhaps most egregious is Sally Singer's piece on hiring consultants to help make her apartment in the Chelsea Hotel more environmentally friendly. She laments that it's hard for her to save energy because "I receive no water, gas, or electricity bills." And her cleaning lady "cannot understand why her beloved long-handled dust mop must make way for a cut-up organic T-shirt on a bamboo stick." But somehow, Singer pushes through. After all, she says, "at yoga class, they tell you that if you breathe correctly, your virtue will be contagious and the world will begin to change" — and surely, if you write about your virtue in Vogue, other rich people will make their cleaning ladies scrub the floors with T-shirts too. Be the change you want to see!


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