The CEO of Lego claims the building block company has trouble conquering the chicks. "We'll never stop trying," Jorgen V. Knudstorp says. "I think there is something that genetically skews us towards boys, but we can do better." The company will launch an online Lego Universe next year, hoping to appeal to children who spend more time online and less time playing with basic toys these days. But, Knudstorp claims, "There is something about the idea of constructing and deconstructing or destroying which frankly is an important part of Lego play that is a very boys-type of activity." Having a girlhood that involved plenty of Lego, this writer begs to differ. And guess what? It wasn't pink. Anyone else? [Reuters]