This Dog Food Ad Is Shamelessly (and Effectively) Manipulative

The thing about this is, you totally figure out where Old Man and Jaunty Puppy are going as soon as Old Man scoops up the flowers, and you’re all like, “Psh, whatever. This totally won’t make me cry.” But it totally does make you cry when the old man straightens his tie at the gate to the necropolis, and then straightens his dog’s collar. Holy shit, Cesar — your ad people are emotional vampires. Does Don Draper work there?

via Business Insider