Vogue hit its centennial in 2016, and British department store Harvey Nichols decided to make an ad celebrating the milestone for their May issue. They featured Marjorie ‘Bo’ Gilbert in Valentino glasses and a bright pink Dries Van Noten coat. Since I have very few opinions about fashion, all I can definitively say is Gilbert looks better than me.

The Guardian reports that the ad, shot by Phil Poynter, was meant to call attention to ageism in the fashion industry:

“Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic,” said Ben Tollett, executive creative director at Harvey Nichols’ ad agency adam&eveDDB.

“We’re really proud to be involved in a project which proves the older generation can be fearlessly stylish too. Ageism is so last century.”

In the short film about her, Gilbert says she’s always loved fashion, she misses feathered hats, and “I dress to suit myself. I certainly don’t dress up for boys.”


She also talks about how struck she was the first time she saw a woman in a “trouser suit.” Me too, bb, me too.

Contact the author at aimee.lutkin@jezebel.com.